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Free What Businesses Should Budget for Paid Social This Year. Sydney
Published date: January 5, 2026
- Location: South Sydney, Sydney, Sydney, Australia
Paid social has become a must-have for businesses wanting consistent growth, and Facebook marketing Australia continues to lead the way. With rising competition and smarter ad platforms, knowing how much to budget and where to spend it can make or break your results this year.
Why Paid Social Budgets Are Increasing
Australian businesses are spending more on paid social because organic reach keeps shrinking. At the same time, Facebook’s targeting tools, automation, and analytics have improved, making ad spend more efficient when done properly.
Rather than asking “Should we invest?”, most businesses are now asking “How much is enough?”
Key Factors That Shape Your Paid Social Budget
Business Size and Growth Goals
Your budget should reflect your objectives. A local service business will need far less spend than a national eCommerce brand aiming to scale quickly.
As a rough guide:
- Small businesses: $1,000–$2,500 per month
- Growing brands: $3,000–$7,000 per month
- Scaling businesses: $10,000+ per month
Industry Competition
Highly competitive industries such as real estate, fitness, education, and e-commerce often require higher daily budgets to stay visible in crowded feeds.
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