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Free What Businesses Should Budget for Paid Social This Year. Sydney

Published date: January 5, 2026

Modified date: January 8, 2026

Location: South Sydney, Sydney, Sydney, Australia

What Businesses Should Budget for Paid Social This Year.

Paid social has become a must-have for businesses wanting consistent growth, and Facebook marketing Australia continues to lead the way. With rising competition and smarter ad platforms, knowing how much to budget and where to spend it can make or break your results this year.

Why Paid Social Budgets Are Increasing

Australian businesses are spending more on paid social because organic reach keeps shrinking. At the same time, Facebook’s targeting tools, automation, and analytics have improved, making ad spend more efficient when done properly.

Rather than asking “Should we invest?”, most businesses are now asking “How much is enough?”

Key Factors That Shape Your Paid Social Budget

Business Size and Growth Goals

Your budget should reflect your objectives. A local service business will need far less spend than a national eCommerce brand aiming to scale quickly.

As a rough guide:

Small businesses: $1,000–$2,500 per month

Growing brands: $3,000–$7,000 per month

Scaling businesses: $10,000+ per month

Industry Competition

Highly competitive industries such as real estate, fitness, education, and e-commerce often require higher daily budgets to stay visible in crowded feeds.

Keywords: Facebook advertising Australia

Phone: 1800510704

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