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Nearly 40 percent of small businesses do not have a website in 2018. Learn 5 benefits of creating a cheap website for your business. Did you know that 85% of customers use the world wide web to find a local organization? Consider your personal search habits. When you need a nonessential product such as a candle, or are on vacation and need to discover a restaurant near you, what do you do? Virtually everyone (97%) will look for reviews of the companies that pop up in search results too.This scenario shows that using an internet presence through a website, social media, and third party reviews is becoming more important for companies of all sizes.For small or local businesses in particular, developing a website is crucial for attracting a loyal audience and developing over time. However, 36% of small businesses don't have a website, and not all of these businesses plan to build one later on.Show Up in Local Search Results. People today rely on hunt to find local companies, so to compete with large chains, you need to show up in local search results. GGSolutions If your organization isn't online and relies on word of mouth or classic advertising to attract new customers, you're likely missing out on potential customers. You can optimize a simple website to show up for close me searches in Google in 9 steps. If you don't have a website, you won't show up when a tourist, then drifting through the National Mall, searches for"bakeries near me."Produce the Foundation for Your Digital Advertising StrategyA website is the foundation of your digital marketing strategy.It is where clients go to find information about your business, products/services, and employees. GGSolutions It is what journalists or bloggers connect back to. It's part of your advertising campaign.Why can't a social networking profile substitute a business website?While creating a Facebook, LinkedIn, Twitter, or Instagram page to your company is a fantastic idea, social media alone is inadequate .If you simply rely on third-party platforms to build your online presence, it becomes more challenging to control your brand's visibility online.Take Facebook's recent algorithm change for instance. Now, all articles from manufacturers are deemphasized unless they evoke a meaningful interaction. This means your company has to change its approach for engaging customers on Facebook.Instead, create social networking profiles and link to them from the website at the footer.